'Saero 02-57 Cave' Saero Soju Pop-up Store

'Saero 02-57 Cave' Saero Soju Pop-up Store

To commemorate the 1st anniversary of the launch of Zero Sugar Soju ‘Saero’, Lotte Chilsung Beverage opened the ‘Saero 02-57 Cave’ pop-up store at ‘There Batate’, a cultural complex located in Seongsu-dong, Seoul from September 9 to 25.



KEY VISUAL
The production period was short, so we proceeded with visual work first.
The background and sources required for production were created with
Ai Image Generator and the 3D Scene was lightly worked.



R&D
We worked on the entire scene using NOTCHVFX and Cinema 4D during the
One month of production.
We tried to create interesting and interesting expressions and the best results.



It's as easy and fast as possible, but beautifully...!


1. Purifying Room



2. Deep Cave Room


3. Tasting Room



SYSTEM
The content was played separately into main content and interaction content.
I have been using the HapQ Codec Alpha, but it was randomly unstable when uploaded to the player. So, NotchLC Codec Alpha was used for the first time.
NotchLC Codec is very stable, and the 10-bit quality difference makes a big difference.


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Deep cave room interaction alpha content using NotchLC.



HARDWARE


​​​​​​​1. Purifying Room
Micro immersive interaction room with 5 projectors and 1 Ir sensor.


2. Deep Cave Room
Interaction immersive room equipped with 8 projectors,
2 Lidar sensors and 3 Ir sensors.


3. Tasting Room
An interaction table device equipped with 2 projectors and 1 depth camera.



EXHIBITION SKETCH





CREDIT

Client
LOTTE Chilsung Beverage


Agency
OOB Company

DAEHAKNAEIL Corp.


Project Director
Sungkyun Yim


Art Director
In Jeong (I.M STUDIO)

Story Board
In Jeong

2D & 3D Art
Seunghye Han (I.M STUDIO)

VFX
Bobin Jang (I.M STUDIO)

Interactive Art
In Jeong

Compositing
In Jeong




Technical Director
Kwanjong Kim (a.HASH)

Interactive Tech & System
Jounghwan Son,  Yuhwa Kim,  Jiwon Cheh (a.HASH)


Hardware
tone-sys


D.O.P
Tim

Edit & DI
Tim

finger@imstudio.kr
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'Saero 02-57 Cave' Saero Soju Pop-up Store
Published: